Google Ads Lead Generation for a Real Estate Business

 Google Ads Lead Generation for a Real Estate Business

Client: Real Estate Business

 

Client Overview

A real estate business was running Google Ads but couldn't use its budget effectively due to high CPC and low lead volume. The goal was to reduce CPC while generating more qualified leads.

Challenges

High CPC

Low number of leads

What We Did

✔  Keyword Research

✔  New Campaign Structure

✔  Conversion Tracking Setup

✔  Negative Keywords

Results

Results after 60 days:

 

📈 CPC Reduced	40%
📈 Leads Increased	70%
📈 Conversion Rate	+35%

 

Screenshots 

 

Conclusion

With a new campaign structure, proper keyword research, and effective use of negative keywords, CPC dropped, and lead volume increased significantly within just 60 days — directly improving ROI for the business.

 

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